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The 5 Best Marketing Masters Programs in Texas

If you’re interested in marketing but don’t know exactly where to begin, masters programs may be the perfect way for you to dive deeper into your interests. With so many marketing programs available, it can feel a bit overwhelming. But by narrowing your search and focusing on masters instead of an undergraduate degree, you can fast-track your education and launch your career sooner rather than later. With so many options and variables to consider, creating a list of the best marketing programs is no small feat. Therefore, we’ve done the heavy lifting for you by creating this helpful guide to the top marketing masters programs in Texas. Read on for more information about these programs and how they could lead to a new job or career change as soon as this year!

What is a Marketing Master’s Degree?

A marketing master’s degree is a two-year program that allows students to build on their undergraduate degree and gain valuable expertise in marketing. The program provides a strong foundation in marketing theory and methodologies while also allowing students to specialize in a specific field of marketing such as digital marketing, brand management, or business-to-business sales. In a nutshell, it’s a great way to advance your career and gain additional skills without having to go back to school for an undergraduate degree in marketing.

Rice University Marketing Program

Located in Houston, Texas, Rice University is a top-notch learning institution with a strong business and engineering program. It also offers an excellent marketing program through the Jones Graduate School of Business. The program is open to all students, regardless of undergraduate major. It provides a strong foundation in marketing theory, marketing research methods, and quantitative analysis. Students also have the opportunity to specialize in one of eight fields, including marketing communications, marketing management, and sales. Graduates of the program have gone on to work for some of the top brands in the world, including Amazon, Facebook, and Microsoft.

Texas A&M Marketing Program

The H-E-B School of Business offers a powerful marketing program through the Fisher College of Business. The program is fully online and open to both undergraduate and graduate students. Students will take a variety of marketing courses including business marketing strategy, strategic marketing analysis, and marketing research. Students also have the opportunity to specialize in one of 12 fields, including business-to-business sales, digital marketing, and retail management. Graduates of the program have gone on to work for companies such as Amazon, Coca-Cola, and PwC.

University of Texas at Austin Marketing Program

The McCombs School of Business offers a premier marketing program through the Moody College of Business. The program is open to undergraduate and graduate students. Students will take courses in marketing strategy and analysis, marketing research, marketing communications, and legal and ethical issues in marketing. Students also have the opportunity to specialize in one of six fields, including brand management, digital marketing, and business-to-business sales. Graduates of the program have gone on to work for companies such as Amazon, AT&T, and Microsoft.

University of Houston Marketing Program

The Hilton College of Hotel and Restaurant Management offers a premier marketing program through the H-E-B School of Public Human Services. The program is open to undergraduate and graduate students. Students will take courses in marketing research, marketing strategy and analysis, and marketing communications. Students also have the opportunity to specialize in one of five fields, including business-to-business sales, marketing analytics, and retail management. Graduates of the program have gone on to work for companies such as Amazon, General Motors, and Hilton Hotels and Resorts.

University of Texas Dallas Marketing Program

The Naveen Jindal School of Management offers a premier marketing program through the Anderson School of Management. The program is open to undergraduate and graduate students. Students will take courses in marketing strategy and analysis, marketing communications, and marketing research. Students also have the opportunity to specialize in one of four fields, including brand management, business-to-business sales, and digital marketing. Graduates of the program have gone on to work for companies such as Amazon, Dell, and HP.

Conclusion

The Texas marketplace is a great place to pursue a marketing masters degree. You’ll have plenty of options to choose from and be able to find a program that fits your unique interests. And, with a marketing masters degree, you can expect to earn a higher salary and advance your career. So, if you’re interested in marketing, a masters program is a great way to gain valuable expertise and skills, and launch your career sooner.

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