When you think of the word “PR,” what comes to mind? Perhaps you think of press releases, photo shoots or pitching journalists to write about your company. If that sounds familiar, you’re not alone. The role of public relations is often misunderstood and stereotyped as “spin doctor” work. In reality, PR is much more than just getting your company in the news. It’s an entire job function that requires strategic thinking and planning to achieve business objectives. The job market is also responding to a demand for skilled PR professionals with in-depth knowledge of digital media, social media marketing and communications strategies. If you are looking to advance your career by switching from another department like marketing or advertising into the world of PR, there are a number of things you should know about this field before making a decision on which program to enroll in. Here are some things you need to know if you are interested in becoming a PR specialist:
What Does a PR Specialist Do?
The job of a PR specialist is to get a company noticed and build a positive reputation for it. PR specialists do this by securing coverage in the media and creating stories that will get people talking. Examples include pitching stories to journalists, writing press releases, creating advertisements and managing crisis communications when an unfortunate event occurs. PR specialists usually work in one of three industries: government, corporate or non-profit. Corporate PR specialists work for private companies. They help these companies grow their brand and reputation by getting them into the media through positive stories. Government PR specialists work for federal, state and local agencies. They create stories and promote services to help people. Nonprofit PR specialists work for charities and non-profit organizations. They promote the work of their organization and raise money for it.
How Much Can You Make With A Certification?
There is no one standard pay scale for PR professionals. Depending on where you work and the type of company, you could earn anywhere from $37,500 to $100,000 or more. PR specialties such as corporate communications, public affairs, marketing communications and investor relations often require a Master’s degree. Depending on the program you choose to enroll in, you could end up with anywhere from $0 to $100,000 in student loans. A certification in PR can help you earn a higher salary and may qualify you for jobs that require PR experience but no degree. However, it’s important to note that having a certification alone is not enough to break into PR. It is also necessary to have real-world experience and a proven track record in this field.
Why Go To School?
There are many things that a PR program will offer you that a non-degree certification program will not. A Master’s program in PR will give you the chance to network with PR professionals from different industries. You’ll also be able to earn an industry-recognized degree for your hard work. Earning a degree shows employers that you are serious about the field and have the skills necessary to succeed. A certification is not a degree. A PR certification is a great way to get your foot in the door, but it won’t necessarily help you advance in your career. A PR program will also allow you to take a critical look at PR strategies, learn how to create story-worthy content and discover ways to best manage your brand through crisis situations. By taking classes, you’ll be able to learn from the experts who have spent their entire careers working in PR. You’ll also be able to network with like-minded PR students and future PR professionals.
Networking, Networking, Networking
There are two ways to get your foot in the door in PR: by earning a degree or by building a network of people who can help you get experience. Earning a degree is the first way to build your network. Many PR professionals earn a degree and then work their way up the ladder at a PR firm, agency or for-profit company. There is no quick path to becoming a PR professional. It takes hard work, determination and patience. There is also a quick and easy way to build your network: attend PR events. PR events allow PR professionals to network with other PR professionals and experts in the field. By attending PR events, you can quickly build your network and learn more about PR. The best way to build your network and learn about PR is to be active in the PR community. Go to PR events, join PR groups and talk to PR professionals. They can help you get your foot in the door and learn the ropes of PR.
The field of public relations is a challenging but rewarding profession. If you are interested in pursuing a career in PR, there are many different paths you can take to get there. You can start by building your experience and developing your skills as a communications or marketing manager. Or, you can earn a degree or certification in PR to demonstrate your knowledge and skills in this field.